HOOYOUNGHOO
7. Graphics for NewJeans : 1st EP ‘New Jeans’
Producer: MIN HEE JIN
Art Director: Yemin Kim
Graphic Design: Hooyoung Eom
(c)ADOR.
‘Everything About NewJeans’ was the theme around which I planned and designed the album components. Since this was the first content being revealed to the fans, it included information that would likely pique interest about the members. In addition, I organized interviews that were related to the album's songs. After conducting several written interviews with the members, this content was visualized. Like the multi-logo that showcases various aspects, this content was expressed through diverse styles of graphics.
I designed promotional graphics for clubs that the members aspired to create, individual cookie ad graphics for each member, and the lyric sheets for 'Attention' and 'Hurt'. Imaginary items were selected and paired with NewJeans members to create virtual advertising images. These images were used not only for hard pads for writing but also transformed into motion posters.
NewJeans에 대한 모든 것을 주제로 앨범 구성품을 기획하고 디자인했습니다. 팬들에게 처음 보여주는 컨텐츠인 만큼 멤버들에 대해 궁금할 만한 내용들을 넣었습니다. 또한 앨범에 들어갈 노래와 연관된 내용의 인터뷰를 기획했습니다. 여러 차례에 걸쳐 멤버들과 서면 인터뷰를 진행하고 해당 내용을 시각화했습니다. 다양한 모습을 보여주는 멀티로고처럼 다양한 스타일의 그래픽으로 해당 내용을 표현했습니다.
멤버들이 만들고 싶은 동아리에 대한 홍보 그래픽, 멤버별 쿠키 광고 그래픽, ‘Attention’가사지와 ‘Hurt’ 가사지 디자인 등을 했습니다.
‘New Things’ 는 가상의 아이템을 선정하여 NewJeans의 멤버와 매치하여 만든 광고 시리즈입니다. 이미지는 책받침으로 제작되어 판매되었고, 모션 포스터로도 만들어졌습니다.
‘Attention’ Lyric Sheet
Producer: MIN HEE JIN
Art Director: Yemin Kim
Graphic Design: Hooyoung Eom
(c)ADOR.
Producer: MIN HEE JIN
Art Director: Yemin Kim
Graphic Design: Hooyoung Eom
(c)ADOR.
Art Director: Yemin Kim
Graphic Design: Hooyoung Eom
Animation : Nayeon Kim, Yeong
(c)ADOR.